Table of Contents

DIGITAL MARKETING

In this article you will get to know What is digital marketing, and why does it matter?

TABLE OF CONTENT

Digital marketing refers to the creation of content through digital media channels . websites, landing pages, , email, social media and mobile applications
To promote the content we use a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click.
It has become more than just a trend; it’s now a requirement for businesses of all sizes to thrive in the competitive online market.

Today’s fast-paced digital marketing landscape is growing rapidly.
If we talk about, traditional marketing, It no longer hold the same weight it once did.
More people are using the internet, and by taking this as opportunity they are providing businesses with immense opportunities to connect with their audience.
The main difference between traditional and digital marketing is that digital marketing uses technologies connected to internet to communicate and engage with targeted audiences.

It uses digital channels to promote their service or product .
Offline digital marketing includes out-of-home advertising, radio marketing and TV marketing.
When one uses digital marketing strategies and techniques it helps the users businesses to make it to their targeted audience, engage with them, and ultimately convert them into your customers.
A solid digital marketing strategy for your business begins with a better understanding of the types of digital marketing methods .
Below, is the introduction to six types of it : social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing and content marketing.
Online marketing is now a key component in most businesses. Marketing plans primarily because of the widespread use of digital technologies but also because it can deliver outstanding results.

Digital marketing channels were first established in 1990’s and are continued . Following are the eight types ;

The primary goals of a social media marketing campaign are to build brand awareness and trust .
As you dig into social media marketing, you can use it to obtain leads as a direct marketing or sales channel.
Promoted posts and tweets are two examples of social media marketing.
The most popular digital platforms for social media marketing are Facebook, Twitter, Instagram, including LinkedIn and YouTube .

Content Marketing is used gather the audience or the interested people through the use of video, written or visual content that interests them .
That content is usually published on a website and then promoted that offers value for free in the form of written material, such as: blog posts, newsletters, E-books and more .
That content is usually published on a website and then promoted through social media campaigns.
Content marketing attempts to be more subtle than advertising.

In digital marketing one can make money by promo someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.
It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.
Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.
Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use digital channels designed to connect affiliates with retailers, or you can start or join a single-retailer program.